Collaboration with Taiwan AN1943 & BEAN SUPER International

The collaboration between FUKURO, An1943 Coffee, and BEAN SUPER International is not just a business agreement but a significant initiative with a profound impact on the coffee industry in Miri and Sarawak. This partnership, facilitated through BEAN SUPER International's exclusive agency agreement, brings premium and diverse specialty coffee beans to Malaysia. It aims to elevate the regional coffee market's overall standards while addressing the growing demands of local cafés and roasters.

Exclusive Agency Agreement (From left to right: FUKURO's director, BEAN SUPER director, An1943 Coffee director)

Enhancing Coffee Quality and Variety

Through their collaboration with BEAN SUPER International, FUKURO and An1943 Coffee directly

source premium coffee beans from renowned coffee-producing regions like Brazil, Colombia, and Ethiopia. With BEAN SUPER’s recently launched "Red Circle Project", high quality yet sustainable coffee beans harvesting method are promised straight from the coffee farm. Details about "Red Circle Project", please refer to the following sections.

Supporting Local Industry Development

This partnership not only fulfils the urgent need for quality coffee beans in Miri and Sarawak but also creates additional business opportunities for local cafés and roasters. By continuously supplying specialty coffee beans, Fukuro is committed to revitalising the regional coffee industry and driving its evolution to connect local coffee business with international quality and standards.

Promoting Coffee Culture

The introduction of specialty coffee beans brings new possibilities for Miri and Sarawak’s coffee culture. Hosting coffee cupping events, training sessions, and themed activities allows local coffee enthusiasts and professionals to deepen their knowledge and appreciation of specialty coffee, fostering a richer coffee culture in the region.

Red Circle Project

Launched by BEAN SUPER International in 2023, this project is a production-area philanthropy initiative aimed at giving back to coffee-producing regions.

The project encourages coffee farmers in producing countries to harvest coffee cherries that are bright red and in their optimal state ("Coffee Red Cherry") during the harvest season. These cherries are traded at higher prices at the production level. However, many farmers, seeking better returns, tend to pick the cherries prematurely when they have not fully ripened. It’s important to note that even the best post-processing techniques are ineffective if the coffee cherries are not fully mature.

The Red Circle Project focuses on harvesting, post-processing, export, and import to roasting and packaging, and ultimately reaching consumers. This ensures better rewards for coffee farmers and highlights the project’s commitment to quality and sustainability.

(Source of article: The Red Circle Project)

This partnership is not merely a commercial agreement but a long-term strategy jointly crafted by FUKURO, An1943 Coffee, and BEAN SUPER International. It is poised to elevate Miri and Sarawak's coffee industry to new heights, delivering comprehensive value and opportunities for local consumers, coffee enthusiasts, and professionals. In the future, this collaboration may expand into broader domains, marking a significant milestone in the development of the regional specialty coffee scene.

FUKURO、安内咖啡和豆超三方协议

FUKURO 与安内咖啡及豆超咖啡的合作不仅是一场商贸协议，更是一项为美里和砂拉越咖啡产业带来深远影响的重要举措。这次合作通过豆超国际的独家代理协议，为马来西亚地区引入了更优质、更多样化的精品咖啡生豆资源，旨在提升区域咖啡市场的整体水平，同时满足当地咖啡馆和烘豆商日益增长的需求。

提升咖啡品质与选择多样性

通过与豆超国际合作，FUKURO 和安内咖啡能够直接引入世界各地优质的咖啡生豆资源，例如来自巴西、哥伦比亚和埃塞俄比亚的顶级咖啡。借助豆超的专业分级体系与严格质量控制，本地咖啡馆和烘豆商将能获得高标准且稳定的咖啡生豆供应，进一步提升咖啡产品的品质和口感。

支持本地产业发展

此次合作不仅解决了美里及砂拉越地区对优质生豆的迫切需求，还为本地的咖啡馆和烘焙商创造了更多商业机会。通过持续供应精品生豆，FUKURO 致力于为区域咖啡产业注入新的活力，推动其向高端化和国际化方向发展。

赋能咖啡文化推广

精品咖啡豆的引进也为美里和砂拉越的咖啡文化带来了更多可能性。通过举办咖啡品鉴会、培训课程和主题活动，当地咖啡爱好者和专业人士将有机会了解更多关于咖啡的知识，从而提升区域消费者对精品咖啡的认知与热爱。

“红圈计划” (The RED Circle Project)

这是由豆超国际 (BEAN SUPER) 于 2023 年推出的产地回馈公益计划。

该计划旨在鼓励咖啡生产国的农民在采收季节，采摘颜色鲜红、也就是最佳状态的新鲜果实（"Coffee Red Cherry"）。由于产地第一线的咖啡生果交易多为称重计价，因此许多咖啡农为了获得更好的报酬，会在咖啡果尚未完全成熟、转红时便进行采摘。要知道，即使有卓越的后制工艺，未完全成熟的咖啡生果目前也无用武之地。

从采收、后制，再到出口及进口，并经过烘焙及包装，最终送到消费者手中，红色的圈形Logo象征着从种子到一杯咖啡的循环相扣，同时让咖啡农们得到更好的回馈。

(原文摘自: 红圈计划)

这次合作不仅是一次商业联结，更是FUKURO、安内咖啡和豆超咖啡共同构筑的一项长期计划。它将引领美里及砂拉越的咖啡产业进入全新高度，同时也为本地市场的消费者、咖啡爱好者以及相关从业者带来全方位的价值和机遇。未来，这一合作关系有望拓展至更广泛的领域，成为区域精品咖啡发展的重要里程碑。